Personal branding is all about bringing who you are, to what you do and how you do it. Everyone has a personal brand – the key is to ensure self-awareness so that you can present your brand effectively to send the right message about you, your capabilities and your values.
Your personal brand is your calling card. It tells people:
- Value Proposition – What do you stand for?
- Differentiation – What makes you stand out?
- Marketability – What makes you compelling?
Getting your personal brand right involves ensuring that your message is consistent in its everyday message. It should also be intentional in terms of its communication, as the image you project needs to be defined and clear, otherwise people will make decisions about you in meetings and networking, before you get a chance to show them otherwise. Finally your brand needs to be strategic – essentially it should reflect your expertise and show where you want to go.
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For further details on personal branding sessions, please contact Hannah on (+44)7842 918901 / firstname.lastname@example.org.